Know your customers, see your numbers
Customer records that remember who bought twice, collection and consultation slots booked online, supplier paperwork filed in one place, and revenue by product and period — for the boutique, the bookshop, the home baker and the brand that only sells online. Vin-G sits alongside your storefront or till; it does not replace them.
Where it hurts
The week spent copying between tools
- Customers are in the storefront's export, the regulars are in your head, and the trade accounts are in a spreadsheet.
- Marketing goes to everyone, so it is opened by no one — because nobody can see who bought twice.
- Consultations, fittings and click-and-collect are arranged by DM.
- Margin is a feeling until the accountant works it out a year later.
4 apps. 1 login.
Every tool your shop needs
Each app is purpose-built and works seamlessly with the others.
Customers
Know who bought twice
- Order history against each customer
- Tags for repeat buyers, lapsed and waitlist
- Lead-capture forms for the waitlist
Appointments
Collections and consultations booked online
- Click-and-collect slots against your opening hours
- Fittings and personal-shopping appointments
- No DMs to answer
Documents
Supplier paperwork in one place
- Order sheets and supplier paperwork per supplier
- Product files and trade-order paperwork per customer
- PDF tools in the browser
Analytics
Revenue by product
- Revenue by product and period
- Repeat-purchase rate
- Growth trends
Why Vin-G
Built for how small shops actually sell
One customer list for every channel
Online, in-store and trade buyers in the same records, with tags for who bought twice.
Collections and consultations booked online
Fittings, pick-ups and personal-shopping slots without the DMs.
Supplier paperwork in one place
Order sheets, supplier paperwork and product files filed per supplier or customer.
See revenue by product
Revenue by product and period, repeat-purchase rate, growth trends — so the slow line is dropped on a number.
Knowing who buys, and what it leaves behind
Most small sellers know their products better than their customers. The storefront or the till records the order, but who bought twice, who asked about the next collection, and which trade account orders every month lives in memory or in a spreadsheet — until it does not.
Customer records with order history and tags are what turn a list into a decision: the waitlist hears first, repeat buyers next, and the café that orders forty jars a month has a record with its paperwork attached. Collections, fittings and consultations are booked online rather than arranged by DM.
The numbers are where a small shop usually flies blind. Revenue by product and period, repeat-purchase rate, and which lines are quietly carrying the rest. Read in one place, margin is a figure rather than a feeling, and the slow line is dropped on a number.
In practice
Launch day
The new collection goes live; the waitlist segment in Customers is tagged first, so the launch message reaches the people who asked for it; Analytics shows which products sold.
A café orders 40 jars
The trade order and its paperwork sit in Documents against the café's record; the café is now a tagged wholesale customer in the CRM, with a collection slot booked online.
Quarter end
Revenue by product and period in Analytics; the slow line is dropped on a number, not a feeling.
Common questions
Does Vin-G replace my storefront or till?
No. Vin-G sits alongside them — customer records, bookings, documents and analytics — and does not take orders or process in-person payments.
Can I see repeat customers?
Yes. Order history and tags sit against the customer record, so repeat buyers and one-time buyers are distinguishable.
Can customers book a collection or consultation?
Yes. Share a booking page for collection slots, fittings or personal-shopping appointments against the hours you actually open.
Can I keep supplier paperwork in one place?
Yes. Order sheets, supplier paperwork and product files store in Documents against the supplier or customer record.
Does Vin-G track stock levels?
Not today. Inventory counts and reorder points are not part of the suite.
A note on scope: Vin-G is not a storefront or a till. It holds your customer records, bookings, documents and the business numbers alongside the shop platform you already use.
See how Vin-G fits every industry →